Companies need reliable information to make the right business decisions and formulate winning strategies, whether it is to determine a market opportunity, a marketing penetration strategy or marketing development metrics.
In the past, market data was almost the same as market intelligence as it was hard to get hold of market data. Today, there is an abundance of market data and you can even refer to it as big market data. What has become important is to be able to extract what is important and relevant for you as a company, and then process the information by putting it into context of your company, thus turning market data into market intelligence.
Ripple Effect has the experience to help you combine data sources with traditional market data. We will also work together with you to understand your business needs and objectives. We then combine your needs with the processed information, turning market data into market intelligence so that you can take confident and actionable steps for your business.
Ripple Effect Consultancy 