Digital solutions global ideas connected worldDigital solutions have made it possible for businesses to rethink the way they can tackle problems in simple, efficient, innovative and scalable ways. These digital solutions and technologies can work together or apart, giving you the freedom to pick and mix the right solutions to suit your needs. And sometimes, the simplest solution can be the most effective.

However, often companies embrace “digital” without first identifying the problem and evaluating how digital technology can help resolve it.

At Ripple Effect Consultancy, we will work with you in a stepped approach and within the confines of your business structure and budget. We will work with you to identify your core problems, and propose the best digital technologies and tools to resolve them.


DigitalizationDigitalization of processes has meant efficiencies and scalability in all areas of human activities. It has been able to deliver far-reaching improvements in processes and logistics, time efficiency, productivity and scalability. It also provides greater assistance in resource planning.

As a customer, you can now book appointments, make restaurant reservations, buy theatre tickets, track your parcel, check your bank balance or insurance status, or when your bus will be arriving, at a click. This has been made possible with integration of companies’ operations with other companies’ operations via an API.

Ripple Effect Consultancy can help you identify areas of your business that can benefit from digitalization. We will guide you through the selection and implementation process. We work with both B2C companies as well as B2B companies to help you make the most out of the opportunities presented by digitalization.

Digital Strategy

Digital StrategyDigital has permeated nearly every aspect of the business ecosystem. It has changed the way we work, communicate, market and sell. To be successful in today’s world, a digital strategy needs to be part of the overall business policy of any company.

A digital strategy can be formulated and implemented through a variety of different approaches. The process starts with knowing what your vision, goals, opportunities and risks are. This in order to get the maximum benefits for your company.

Whatever your challenge, Ripple Effect Consultancy can help you formulate the right digital strategy that will enable you to stay ahead of the competition.

Digital Toolbox

Digital ToolboxThere has been an explosion of cloud-based, digital tools (IaaS, PaaS, SaaS etc.) which are helping businesses operate better and more efficiently. There are thousands of tools on the market today which can help you set up efficient systems. They cover a variety of functions, such as sales & revenue forecasts, customer relation management (CRM), lead generation, accounting, social interaction, as well as HR and IT related solutions. The challenge most companies have is knowing which tools to choose to meet their business objectives or solve a problem.

With strong understanding of the business ecosystem and knowledge of the various tools on the market, Ripple Effect Consultancy will help you identify the “bottleneck” within your business processes. We will curate among the thousands of digital tools available in the market to identify, recommend, and implement the right tools that best fit your company’s needs and budget.

Big Data & Data Analytics

Big Data AnalyticsEvery day, just by simply moving through our daily lives, we are all producing a digital “footprint” of all our interactions with technology, brands, and each other.

In fact, the volume, velocity and variety of data being produced every day is phenomenal. Approximately 90% of all currently available data globally have been generated just in the last two years. (source: IBM )

Gathering, processing, and analyzing the digital information produced by individuals, businesses and organizations is a fundamental starting point for intelligent decision-making. It contributes towards personalized marketing, robust customer retention and acquisition, and staying ahead of the competition.

Data AnalyticsData analytics has been instrumental in driving business strategy and performance as it enables a company to examine extensive information to do scenario planning and predictive modelling.

Every business function in an organization benefits from data analytics. And this allows companies to make better decisions and use their resources more wisely.

Ripple Effect Consultancy will work with you on how your business can use data to gain valuable insights, transform customer
experience, and give you an edge over your competitors.

Digital Transformation

Digital TransformationWith digitalization and the profusion of digital solutions permeating every aspect of the business environment, companies need to keep up with the constant and fast-paced change.

Companies must therefore embrace digital transformation and adopt new business models and digital technologies. This so that they can continue to deliver on their business objectives and stay ahead of the competition.

At Ripple Effect, we understand the importance of the customers’ needs, as well as the company’s objectives and challenges. We will help you incorporate insights on customers’ behaviour with the company’s objectives and organization structure to enable the digital transformation.

Digital Disruption

Digital DisruptionDigital disruption can be testing for traditional businesses as it challenges their well-established business ecosystems and current value proposition of their existing goods and services. Emerging digital technologies offer opportunities for start-ups to create innovative business models which compete with established business practices. This has allowed start-ups to leap frog traditional businesses and scale quickly.

But digital disruption also presents a unique opportunity for incumbent companies if they recognize the challenge and act quickly. By incorporating disruptive technologies to their current business models, they can position themselves to deliver a better product, faster service, better customer engagement, and operate more efficiently and in a scalable way.

Ripple Effect Consultancy will help you evaluate your existing business and identity your competitive edge as an incumbent company with tradition, knowledge and an established client network. We then take a look at the disruptors in your industry and see where you can emulate their new business practices to help you level the playing field.

Digital Marketing

Digital MarketingGone are the days when the company alone controls the message consumers get about its products or services. Consumers are now exposed to information on your product through a wide variety of sources, different digital channels and social media.

Consumers of today want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

For you to deliver on their expectations, you need to incorporate digital marketing into your business strategy. You need to understand your customers, monitor what is being viewed, for how often and for how long, and to analyze marketing campaigns, sales conversions, and understand what is working and what is not – and quickly.

Ripple Effect will work with you on formulating a comprehensive digital marketing plan that will help you to deliver on your objectives.

Mobile Strategy

Mobile Strategy part 1Take a look around you and you will notice that everyone is on their mobile devices. So whatever your products or services are, you must think mobile.

It does not matter is it is iOS or Android, or what the screen size is. What is important is that customers can connect easily and interactively from any mobile devices and screens.

Some companies use the desktop website and automatically scale it down to “fit” mobile devices (“Responsive Design” / “Responsive Web Design”). Others start with the mobile device (“mobile first”) and scale up to the desktop environment. The advantage of the latter is that it allows your customer experience to be at its most optimal.

Mobile Strategy part 2In addition, the increasing processing power and speed, and enhanced capabilities of the browsers on mobile devices means you can now build a fully functioning “web app” that looks and feels almost like a traditional “app” at a fraction of the cost.

Companies too can benefit from a good mobile strategy. For example, by ensuring the CRM or ERP selected is “mobile friendly”, your staff can be more efficient when working outside the office.

Whatever your mobile thoughts are, talk to us at Ripple Effect and we can help you plan for both a good customer experience as well as an efficient “mobile” delivery by your organization.

Testing Emerging Technologies

Testing Emerging TechnologiesNew technologies are being developed every day. Some of these are so new they are termed “bleeding edge” as they could have a high risk of being unreliable or incur greater expense when being used. But these bleeding edge technologies also have the potential to become cutting edge or leading edge technologies that could completely turn existing norms on its head.

Ripple Effect Consultancy can help companies who have the next generation of technology to test their products and services, get direct feedback from potential users and analysis from in-situ testing in a commercial environment.

Implementing Emerging Technologies

Implementing Emerging TechnologiesCompanies are always looking for the best solutions that can help their business grow and thrive. Sometimes they are offered by emerging technologies, including bleeding edge technologies.

Adopting and implementing these emerging technologies can benefit companies on other areas too. Besides resolving the immediate need, it could help the company achieve other objectives such as power saving or cost saving features.

Ripple Effect will help you weigh up the benefits and risks of emerging technologies. We can help you make informed decisions based on our experience and determine their viability and durability for your business.

Contact us for more information