A digital and business solutions consultancy

About Us Ripple Effect ConsultancyRipple Effect Consultancy offers a range of services to help companies become more efficient and agile in today’s fast-moving, complex and connected world.

We founded Ripple Effect on our three core passions – passion for all things digital, passion for making the world more efficient, and passion for finding solutions.

We believe that in our ever-evolving world where digitalization brings us new opportunities every day, a business cannot stand still. We are curious about how new technologies impact companies in positive ways, and we want to share our knowledge and expertise to deliver value and growth.

This is why we have based our consultancy on five core services: Digital Solutions, Business Solutions, Market Intelligence, Change Management and Business Enabler.

We bring 67 years of combined experience from doing business in Asia-Pacific across a wide range of industries. We have accumulated an extensive business network and in-depth knowledge, and know how to get things done. We are client-focused, customer-driven and solutions-oriented.

Please contact us to discuss how we can help you add value and deliver on your business objectives.

Ripple Effect’s five core services:

Gushi Sethi

Gushi Sethi

Gushi Sethi is a Partner and co-founder of Ripple Effect Consultancy. She has 29 years of in-depth experience in Asia-Pacific in Sales, Marketing Communications, Business Development, Digital and Client Servicing across Media, Broadcasting, Sports Marketing, Events Production & Management, Public Relations, and Publishing industries.

Before co-founding Ripple Effect Consultancy, Gushi spent 20 years in the broadcast media industry, most recently with Eurosport Asia-Pacific where she was Senior Vice President, Affiliate Sales and Marketing in charge of distribution, business development, client servicing and marketing across the Asia-Pacific region.

Prior to Eurosport, Gushi worked at New Corp / 21st Century Fox’s Asia-Pacific arm, Star Group (now Fox International Channels) from 1995 to 2006, in five senior roles. The first nine years were in Marketing, covering the full range of marketing and event management services. In 2004, Gushi moved into Affiliate Sales (Distribution Sales) as Vice President, Distribution, South East Asia & North America (Nov 2004 – Apr 2006) where she negotiated distribution deals with pay-TV operators. She was also the key point person between Star Group and six key third-party channels (Sky News, Fox News, National Geographic Channel, A1, Phoenix Chinese Channel & Phoenix Info News) for the negotiation of back-to-back agreements.

Before entering the Broadcast Media industry, Gushi was in Marketing Communications and Public Relations. She worked with Maestro in Belgium as Marketing Consultant, achieving the 1993 Marketing / Communications Plan six months ahead of schedule. In Public Relations, Gushi worked at Leo Burnett Public Relations, Bentley DDB Needham, and Julie Russells & Associates in Hong Kong in account servicing roles where she handled a cross section of local, regional and international companies across various business sectors and charities.

Her clients at Leo Burnett included Marlboro Classics, Marlboro Adventure Team, Hong Kong Resort, Swarovski, Kellogg’s, Lane Crawford, King Fook Jewellery, United Airlines and Proctor & Gamble. At Bentley DDB Needham, her accounts included the Singapore Government, World International Properties (now Wheelock Properties), Seibu Department Store, Chinese International School, Hong Kong Medical Academy Foundation Fund and Operation Smile.

Gushi also worked in publishing for three and a half years with Asian Sources (now Global Sources) where her last position was Editor of the monthly trade publication Fashion Assessories.

Jens Wernborg

Jens WernborgJens Wernborg, Partner and co-founder of Ripple Effect Consultancy, has over 19 years of experience doing business in Asia, and an even longer experience of using digital tools.

Jens got his first computer in 1985 at 14 years of age and since then using digital tools and digitalization in various forms have been a core passion for Jens. In 1990, Jens was introduced to the 3D capabilities of AutoCAD and the possibilities of desktop publishing with PageMaker.

In the early 1990s, while studying for his Masters of Science at the Royal Institute of Technology (KTH) in Stockholm Sweden, Jens got introduced to the possibilities of the internet and he built his first website.

Before moving to Hong Kong Jens worked as a Civil Engineer using digital tools like RM Space Frame and 3D Studio Max to construct and visualize bridges. With a team from the IT department at Kjessler & Mannerstråle (KM), now WSP, Jens built a “drag-and-drop” solution for the intranet at KM where drawing elements in AutoCAD could be stored in an in-house library for easy re-use and improved productivity.

In May 1998, Jens arrived in Hong Kong to work for the Swedish Trade Council in the midst of the Dot-com boom. The Dot-com companies at the end of the 90s had the same wish as many of today’s start-ups, to immediately become global. Jens worked with the Dot-com companies to help them find clients in Hong Kong as well as to register Hong Kong companies, set up offices and recruit staff.

When the Dot-com boom ended in 2001, Jens took over the helm at the Swedish Trade Council in South China (Hong Kong and Guangzhou) and re-aligned the business to focus on production and sourcing. Jens built up a 300sq.m. office in Guangzhou (Canton) with 17 staff who assisted companies to find and evaluate production partners in China.

In 2006 and 2007, Jens studied a Global Executive MBA at Stockholm School of Economics and in 2008 he moved to Mumbai in India to set up a production and sourcing practice as well as to establish the Swedish Trade Council’s office in Mumbai. In India, Jens also learned about the possibilities for Business Process Outsourcing.

In 2010, Jens moved to Taipei and expanded the production and sourcing practice into high-tech products as a complement to the sourcing in Guangzhou. In 2013, Jens returned to Hong Kong focusing on Hong Kong, both as a part of the Greater China market as well as a strategic hub in Asia.

In 2015, Jens was given an assignment to help companies in Sweden “use digital tools to further their export” and during the winter and spring of 2015/2016, Jens conducted 22 seminars across Sweden with the overall title “Internationalization Through Digitalization”. The seminars were run in cooperation with the Digital Academy founded by Google and ALMI.

The work during the “Internationalization Through Digitalization” project brought Jens back to his core passion “using digital tools to improve productivity” and in the summer of 2016 Jens and Gushi decided to set up Ripple Effect Consultancy to further the work in this field.

Margaret Leung

Margaret LeungMargaret Leung is a Partner of Ripple Effect Consultancy since June 1, 2017.

Before Ripple Effect Consultancy, Margaret has 19 years’ experience at the Swedish Trade & Invest Council assisting foreign companies entering a new market, and leading projects in market research and analysis, business development and sales, partner search, sourcing, recruitment, establishment, seminars and exhibitions in Hong Kong and China.

Margaret worked with clients from a wide range of companies and government organizations. Her focus sectors are retail (food & beverage and consumer products), Creative, Telecom and IT (incl. startup), Logistics and Transportation.

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