A digital and business solutions consultancy

About Us Ripple Effect ConsultancyRipple Effect Consultancy offers a range of services to help companies become more efficient and agile in today’s fast-moving, complex and connected world.

We founded Ripple Effect on our three core passions – passion for all things digital, passion for making the world more efficient, and passion for finding solutions.

We believe that in our ever-evolving world where digitalization brings us new opportunities every day, a business cannot stand still. We are curious about how new technologies impact companies in positive ways, and we want to share our knowledge and expertise to deliver value and growth.

This is why we have based our consultancy on five core services: Digital Solutions, Business Solutions, Market Intelligence, Change Management and Business Enabler.

We bring 67 years of combined experience from doing business in Asia-Pacific across a wide range of industries. We have accumulated an extensive business network and in-depth knowledge, and know how to get things done. We are client-focused, customer-driven and solutions-oriented.

Please contact us to discuss how we can help you add value and deliver on your business objectives.

Ripple Effect’s five core services:

Gushi Sethi

Gushi Sethi

Gushi Sethi is a Partner and co-founder of Ripple Effect Consultancy. She has 29 years of in-depth experience in Asia-Pacific in Sales, Marketing Communications, Business Development, Digital and Client Servicing across Media, Broadcasting, Sports Marketing, Events Production & Management, Public Relations, and Publishing industries.

Before co-founding Ripple Effect Consultancy, Gushi spent 20 years in the broadcast media industry, most recently with Eurosport Asia-Pacific where she was Senior Vice President, Affiliate Sales and Marketing in charge of distribution, business development, client servicing and marketing across the Asia-Pacific region.

Prior to Eurosport, Gushi worked at New Corp / 21st Century Fox’s Asia-Pacific arm, Star Group (now Fox International Channels) from 1995 to 2006, in five senior roles. The first nine years were in Marketing, covering the full range of marketing and event management services. In 2004, Gushi moved into Affiliate Sales (Distribution Sales) as Vice President, Distribution, South East Asia & North America (Nov 2004 – Apr 2006) where she negotiated distribution deals with pay-TV operators. She was also the key point person between Star Group and six key third-party channels (Sky News, Fox News, National Geographic Channel, A1, Phoenix Chinese Channel & Phoenix Info News) for the negotiation of back-to-back agreements.

Before entering the Broadcast Media industry, Gushi was in Marketing Communications and Public Relations. She worked with Maestro in Belgium as Marketing Consultant, achieving the 1993 Marketing / Communications Plan six months ahead of schedule. In Public Relations, Gushi worked at Leo Burnett Public Relations, Bentley DDB Needham, and Julie Russells & Associates in Hong Kong in account servicing roles where she handled a cross section of local, regional and international companies across various business sectors and charities.

Her clients at Leo Burnett included Marlboro Classics, Marlboro Adventure Team, Hong Kong Resort, Swarovski, Kellogg’s, Lane Crawford, King Fook Jewellery, United Airlines and Proctor & Gamble. At Bentley DDB Needham, her accounts included the Singapore Government, World International Properties (now Wheelock Properties), Seibu Department Store, Chinese International School, Hong Kong Medical Academy Foundation Fund and Operation Smile.

Gushi also worked in publishing for three and a half years with Asian Sources (now Global Sources) where her last position was Editor of the monthly trade publication Fashion Accessories.

Margaret Leung

Margaret LeungMargaret Leung is a Partner of Ripple Effect Consultancy since June 1, 2017.

Before Ripple Effect Consultancy, Margaret has 19 years’ experience at the Swedish Trade & Invest Council assisting foreign companies entering a new market, and leading projects in market research and analysis, business development and sales, partner search, sourcing, recruitment, establishment, seminars and exhibitions in Hong Kong and China.

Margaret worked with clients from a wide range of companies and government organizations. Her focus sectors are retail (food & beverage and consumer products), Creative, Telecom and IT (incl. startup), Logistics and Transportation.

Contact us for more information